3 Tips for Media Buying to Get You Higher Profits
Many people that enjoy advertising, marketing and business in general, who are looking for esoteric marketing strategies, like media buying. There's a learning and experiential learning curve, and this is what keeps most people out of it. But the potential rewards are significant just like they are with trading futures. However, you'll find media buying to be far less risky than that.
There are a few pages on which you should never place an ad banner. A popular site's default page is one of those pages. This has everything to do with user behavior and this has been shown to be accurate. People might have set up their computers to use the home page of a website as their default page. This is the page that loads every time they launch their Internet browsers. What people do when the pages loads is the behavior we're talking about. Major websites often do not load as fast because of the heavy amount of traffic on their sites. Most users do not wait for the page to finish loading before they surf out to somewhere else. Your ad on the default page will never be seen by most users. You will still be charged for all of those impressions of your ad though.
Many people know that human nature is very curious, and for a variety of reasons. It is astounding to me how many people actually believe that the advertised rates cannot be changed, and that's what they will have to pay no matter what. Advertising customers usually pay those rates without knowing any different. You just need to ask about the rates. Try this out the next time you talk with them. Go for a media buy package that is absolutely outrageous and see what happens. Never ask for something so ridiculous that you know that you know will only get a negative response. Try to be reasonable when asking as well. The point here is to just ask for it and have a good reason for asking in case they ask you about it. You can offer something completely out of line, however, and still get your way. All of them can tell you no, but you won't get the "no" until you ask them.
It is common for critical mistakes to be made by newbies making media buys for the first time. The mistake is basically spending too much money on their very first media buy. Sure, it sounds a little impressive to drop some cash and say you're buying media, etc. When you do this, however, you are almost guaranteed to fail. What you need to do is start small, going into banner creatives, and then moving up from there. It is imperative that you see how a website performs before you start spending time and money with them. You may end up with a terrible website, that has awful traffic. It's just going to happen. Your outlay should be very small as you try to discover where these sites are so you can avoid them for big spends.
Whenever you do a media buying campaign, always focus on minimizing your risks. As long as you control your risks, you will not worry about losing your money when you are brand-new. This is no different from IM, or everyday life - risks are simply going to exist.
Source: [url=https://www.youtube.com/watch?v=t1ByK-Qte3g]Primerica reviews[/url]