What You Should Know About Smart Ad Campaigns And Media Buying Strategies
If you are able to relax and get creative, you will be able to make more money with media buying. People are open to offers, and due to this flexibility, you can generate some great business. In most cases, Internet Marketers are very narrowly focused, unwilling to try banner ad space at all. There is not a lot of straightforward mechanics with media buying. It's very flexible, which means there will always be risks involved.
Sometimes you can find a truly fantastic website on which you want to place an ad and they will tell you that they are completely booked. The best places are often found in this situation and it is important to understand your options. So if you encounter this, ask them if you can place a smaller ad, like a button ad, on their site. Just keep talking with them and make as good an impression as you are able and see if they might not find some way to help you out. Sure you know that the best and most successful spots are taken but sometimes the site owner will still find a way to squeeze you in. They're in this to make money, and you represent more money. If this is the only option for you, you should be charged a lower rate. If the rate is still high but the spot is in a location that won't help you at all, tell them and see what kind of response you get.
If you have any PPC experience, you should already know that there are rules for bidding against keywords that are identical to trademarked names. A larger search engine is not going to permit this. Yes you can use this technique for your banner ad "creatives" but it is best that you avoid it. The main reason for this is legal action can be taken against you and it will be very harsh and expensive.
Yes, you will almost definitely get caught and that isn't going to go well for you. Some people genuinely do bid on these keywords but they are taking giant risks when they do. It's always up to you, but it's the ones who respect trademarks and copyrights that last the longest in this game.
You have more than a few choices when it comes to banner advertising and media buying. For instance, you can put a text filled banner ad or use very small (or none at all) graphics. If you want to know what will work the best, test, test and test some more. Testing is an area in which most inexperienced marketers fall short. Advertising that is text based can seriously help your conversion rate. But that is not always the case, and you know how to find out. An approach that relates to this is including specific kinds of text in your ads, like using testimonials. You might even include a head and shoulder shot of the customer to go with their testimonial. These help your testimonials quite a bit, and improve your sales, specifically if the testimonial is already strong.
The very best way to get started with media buying is by taking baby steps. The PPC function Google offers (at the most expensive rates on the market) is a similar process to this. Begin with something small and test as you go, testing is the best habit you can develop.